Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley

Los Angeles Lakers v New York Knicks LAS VEGAS, NEVADA - JULY 10: President Pat Riley of the Miami Heat looks on during the 2019 Summer League at the Thomas & Mack Center on July 10, 2019 in Las Vegas, Nevada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Michael Reaves/Getty Images) (Michael Reaves/Getty Images)

If the Kansas City Chiefs beat the Philadelphia Eagles on Sunday and win an unprecedented third straight Super Bowl, they can reportedly now use "three-peat" language to celebrate it.

Miami Heat team president and legendary NBA coach Pat Riley has owned the trademark to "three-peat" and various other versions of it since 1988, when his then-Los Angeles Lakers had won two NBA titles in a row. Front Office Sports reported Tuesday that the NFL has struck a deal with Riley to be able to license the phrasing should the Chiefs win on Sunday.

How much will the deal cost? The terms haven't been revealed, but Finance Monthly reported Riley received $600,000 from the Chicago Bulls in 1998, when they completed their second three-peat. Adjusted for inflation, that's over $1.16 million as of December 2024.

The NFL clearly has that type of money to spend, and Riley has said he donates most of the trademark money to charity anyway. So it seems like a small price to pay, proverbially if not in practice.

Either way, it sounds like the Chiefs will be able to wield the term "three-peat" freely. Now all they have to do is make NFL history on Sunday.

0
Comments on this article
0
On AirSTAR 94.5 - Orlando's Only R&B Logo

Star Cares

STAR Cares is an exclusive Community Affairs initiative of STAR 94.5, committed to enriching the lives of African-Americans in our community who need to be informed and benefit from programs targeting Education, Health and Financial Literacy


mobile apps

Everything you love about star945.com and more! Tap on any of the buttons below to download our app.

amazon alexa

Enable our Skill today to listen live at home on your Alexa Devices!