The mission is to increase awareness and appreciation for African American culture, community diversity and history through educational activities, which are designed to interest every one of many cultures and backgrounds. Activities include educational tours through the museum, music, art, cultural exhibits, demonstrations, historical tools, food, dress, storytelling as well as life stories told by seniors from the New Smyrna Beach community. In years past, the attendance for the three-day festival is usually two to three thousand people including locals as well as out of town visitors.