YG teams up with K-Swiss to relaunch their Classic LX sneaker

Def Jam Recordings

YG has partnered with classic shoe brand K-Swiss for their "Country Club Campaign."

K-Swiss joined forces with the "Big Bank" rapper, who represents the next generation of entrepreneurs forging their own lane in branding and business. According to KSwiss.com, the partnership celebrates the relaunch of the 55-year-old K-Swiss Classic LX, featuring the signature five-stripe design, three-piece toe and D-rings.

YG served as creative director of the campaign ad featuring artists from his 4Hunnid record label such as Day Sulan, D3szn, Mitch and Tay2xs. The artists wore K-Swiss gear while posing at a country club-themed set in Los Angeles, paying homage to the "wood-paneled country clubs of the 1960s and 70s," where the "wealthy elite would network and socialize."

The Classic LX shoes are available in classic white, black and red for $70 at select Champs, Footaction and Foot Locker stores, and online.

By Rachel George
Copyright © 2021, ABC Audio. All rights reserved.

0
Comments on this article
0
  • NOW
    I Know What You Want
    Busta Rhymes/Mariah Carey
  • 11:08 am
    Smooth Criminal
    Michael Jackson
  • 11:04 am
    Residuals
    Chris Brown
View All

Star Cares

STAR Cares is an exclusive Community Affairs initiative of STAR 94.5, committed to enriching the lives of African-Americans in our community who need to be informed and benefit from programs targeting Education, Health and Financial Literacy


mobile apps

Everything you love about star945.com and more! Tap on any of the buttons below to download our app.

amazon alexa

Enable our Skill today to listen live at home on your Alexa Devices!